Where it began...
In 1985, Italian immigrant Anthony Gioitta, affectionately known as Tony G, conceived the idea of promoting his heritage by selling apparel at Italian-themed festivals.
With a lifelong passion for fashion and experience in the apparel business, Tony seamlessly transitioned his enterprise to the streets. Over the years, he established a reputable name for himself, attracting numerous dedicated followers who attended events not only to purchase his products but also to connect with him personally.