Where it began...

In 1985, Italian immigrant Anthony Gioitta, affectionately known as Tony G, conceived the idea of promoting his heritage by selling apparel at Italian-themed festivals.

With a lifelong passion for fashion and experience in the apparel business, Tony seamlessly transitioned his enterprise to the streets. Over the years, he established a reputable name for himself, attracting numerous dedicated followers who attended events not only to purchase his products but also to connect with him personally. 

unnamed_2.jpg

Tony's larger-than-life personality and genuine delight in making his customers happy were hallmarks of his character. However, it was his love for engaging with people and building relationships that truly fueled his spirit. His wife, Josephine, played a significant role in the business, and together, Tony and Jay became iconic figures at many Italian festivals.

unnamed_6.jpg

Tony passed away in 2013, leaving behind a legacy filled with cherished memories. To this day, many of his followers fondly reminisce about him when they visit our stand to share stories. Before his passing, Tony began preparing his family to take over the business. Today, his family continues to grow and uphold the excellent reputation he built, and we are proud to say that the business is now transitioning into its third generation by his son, Jeffrey, and granddaughter, Jessica. 

Today...

As we move forward, Tony G’s legacy lives on through the passion and dedication of his family.

We continue to honor his vision by offering high-quality apparel and merchandise that celebrate heritage, craftsmanship, and community. Whether helping individuals with personalized gifts or assisting businesses with their custom apparel needs, we are dedicated to delivering the same genuine connection and exceptional service that Tony was known for.

With each generation, we remain committed to the values Tony instilled—genuine connection, exceptional service, and a love for bringing people together. We are proud to carry on his tradition, ensuring that Tony G’s remains a cherished name for years to come.